Webdesign
UI Design - Corporate Identity Concept and design of a modern website for a digital agency. Focus on clear service presentation, intuitive layout, and a strong, trustworthy brand appearance. My Role: Website concept and UI design in Figma.
Crossmedia Kampagne
Campaign Design - Art Direction - Print Design - Branding - Crossmedia Design Development of a crossmedia campaign showcasing Hitschies as a cult brand beyond just candy. I created the core concept and visual idea, designed key visuals such as posters, and led design coordination to ensure consistency across all team outputs. Semester project. My Role: Concept development, poster design, and design lead.
Brand Design
Brand Design - Visual Storytelling - Corporate Identity Development of a dynamic brand identity for a company focused on solving the "Duck Curve" challenge through energy storage solutions. The design uses vibrant colors and the curve motif to visually communicate innovation and energy transition. My Role: Visual concept and brand design development.
Konzeption für Verpackungsdesign
Packaging Design - Concept Design - AI-Assisted Design - Visual Storytelling - Motion Design Fictional product design for a mystical dragon rice sold in an alternative medieval world. The project explored the creative use of AI tools in concept development, from visual generation to storytelling. My Role: Full concept development, visual creation (Midjourney, Photoshop), video editing, and AI voice production.
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